years from 2013 to 2015 and beyond look set to be significantly
important to the history of the internet. The number of domain
name extensions will expand by more that 1,000 offering
many times more possibilities for individuals, companies and media
groups to create a meaningful identity on the net.
to 2013 there were only about 300 domain extensions. About 22
generic general strings like .com and .net, and
about 280 country code domains like .co.uk and .cn.
The status quo is about to change in the coming domain name explosion.
this significant milestone is passed, the internet will explode
in volume with countless new websites launched. The number of
domain choices will quadruple in just a couple of short years.
More people and more groups will move towards the multiple domain
strategy model. This will be a new era of expression, commerce
and entertainment as more and more of the world's seven billion
citizens go online.
is divided about how successful the new domains will be, given
the traditional dominance of .com in global commerce. So
there is a great difference of opinion about the scale of this
massive potential expansion of the domain spectrum.
it is hard to find a reason why many of the new strings won't
be as comparatively successful as existing domain extensions,
on average, over time. Collectively, the impact of this would
the unprecedented volume of a thousand new strings offering millions
of naming possibilities, the domain name explosion looks set to
revolutionize the internet.
Discovery Labs has published a highly useful list
of new TLD applications and you can read relevant excerpts
from the applications on their site.
The New Domains
rollout of the new domains begins, there are only two categories of
domain names generic and "country code". Generics are
top level domains (TLDs) like .com, .net, .org
and .info. There are only around 22 of these, and some are small
specialized registries like .museum and .aero. There are
around 280 country code domains, like .fr for France and .com.au
for Australia. This limitation on the domain name system (DNS) has caused
a shortage and squeeze on useful domains in light of the rapid growth
trajectory of the internet.
of meaningful single and double word combinations is after all very
about to change. The Internet Corporation
for Assigned Names and Numbers, (ICANN) the regulator of the DNS,
has launched a program to introduce more than a thousand new domain
strings that are set to transform the web.
are unknown since there is a complicated objection and approval process,
not to mention multiple applications for many of the proposed domain
strings. But there were originally about 1900 applications made for
around 1400 new strings.
The Dot Generics
the existing ranks of a limited number of generic domain
strings will be around 650 new generics like .home, .game,
.insurance, .web and .music. These will give unprecedented
opportunities for new players to deploy relevant names on the net.
the Generic Domains page for more info.
applications are not without strong controversy many applications
are for monopolistic closed registries as described on the Controversy
issue is analysed in fine detail on the SuperMonopolies
website and a large number of objections to the proposed closed gTLDs
The Dot Brands
of the brand domains may well qualify as one of the biggest
transformations in the history of the web. Around 680 of the world's
most successful corporations have applied for their own domain extension.
Hundreds of big names like .google, .apple, .canon,
.alibaba and .philips will soon be operating their own
private internets. They will invest heavily to promote brand new sites
based on their own exclusive dot brand domains.
News.bbc, Flights.delta, CreditCard.visa, Tires.goodyear, Camera.nikon
and Saloon.jaguar will compete for attention on the ever-expanding web.
For a brief
overview of this significant development, visit the Brand
a comprehensive report about this milestone in the history of the internet,
visit our sister site TheBrandDomains.
The Dot Cities
the world's largest and wealthiest cities (and a few regions)
have also been allowed to apply for domain strings in another new category.
So various places like .berlin, .joberg, .london,
.moscow and .quebec will soon join the internet with new
offerings. See more on the City Domains page.
NOTE Many internationalized domain names (IDNs) which are domains
in various foreign languages and scripts will also be launched across
all categories and detailed info can be obtained at ICANN's website.
The Dominance Of
last few decades the .com string has evolved into the world standard
for domain names. To be the global market or media leader in just about
anything requires a premium dot com domain. While the eminent position
of .com is unlikely to change, it's growth is likely to slow down while
millions of new websites on alternate extensions take their place on
the web. Collectively, these new strings look set to become significant
and powerful destinations on the interweb.
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